SMS Marketing The Latest Advancement In Marketing Strategy
The mobile not only provides the facility to stay connected with others all the time but also it provides a great scope of marketing also.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. For consumer-facing businesses, effective marketing is essential when promoting products and services to potential customers.
Perhaps the most popular of these techniques is SMS marketing, but what exactly does this involve and how can it help businesses boost their marketing efforts? Moreover, are there any potential pitfalls to using mobile marketing? Put simply, ‘SMS marketing’ refers to the sending of text messages to selected mobile phones with the intention of marketing a company’s product or service.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.The store and the forward facility would help in storing the message in the SMSC server and can wait for days if necessary and then when it would be delivered when your customer comes within range or turns his mobile on.Therefore as SMS is a spam free communication system, there is less chance of disturbing your customer and losing your message without the knowledge of your customer.
Therefore if you send an SMS instead of calling it would be that you are not going to disturb your customer much and even your message is delivered to him.On the other hand, it is also useful for your customer as he can read the SMS any time when he thinks appropriate and even goes through it several times from the better understanding.Immediate contact with customers is necessary for the retail industry for sending out promotions, offers or details of special events at local stores. Imparting this information to the customer within minutes ensures that the customer knows about the promotion from the very start and it allows for more time for details to spread via word of mouth. In retail, this is essential as the types of messages that could be sent are likely to need to go to a certain person such as order confirmations, or delivery notifications.Time is of the essence when it comes to reacting to opportunities within a competitive retail market.With a reliable system, businesses can rest assured that time critical texts, such as delivery reports and promotions for example, go out and are received.Embedding a webpage link or a click-to-call number within an SMS can offer customers the chance to take their business online thereby offering retail businesses the chance to maximise their online revenue via text messaging.
An SMS capability can also be used in non-marketing functions, such as communicating with staff and this means that by taking advantage of an SMS marketing service, a company is accessing a remarkably versatile form of communication.